Value VEnture assessment tools

The Value Journey

Understanding each element of The Value Journey©, from value creation to value capture, will help your company find that sweet spot where customers are delighted and your financial results are in great health.


Utilise our Value Journey self-assessment tool to prompt some questions and inspire small changes that can make a big difference.

More tools coming soon!

Do our potential customers fully understand our real value - are we targeting and communicating correctly?

Do we truly know the value our customers place on our product or service - are we pricing according to that value?

Do our customers experience the value at every touch point? Do we live it?